Media ENGL

#IABInsightSeries: Use of data in digital marketing (speech on IAB South Africa Conference)

21.04.2021
Source: bizcommunity

#adtech #privacy #conference

RE-ARCHITECTING DIGITAL MEDIA FOR PREDICTABLE USER PRIVACY

16.03.2021
Source: IAB Tech Lab

#adtech #privacy

Fake ad traffic dips 90% in channels signed up to anti-fraud project, says TAG

05.11.2020
Source: The Drum

#fake #adtech #antifraud

Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability

09.03.2021
Source: AdExchanger

#advertising #postcookie #rearc

Online Advertising in the Post-Cookie Era – complete study for download

03.09.2020
Source: BVDW

#study #advertising #postcookie

FINALLY SOME CLARITY AROUND GOOGLE ADS’ LATEST PRIVACY ANNOUNCEMENTS

11.03.2021
Source: IAB Tech Lab

#adtech #privacy #google

European netID Foundation commits support for Project Rearc in collaboration with IAB Tech Lab

25.08.2020
Source: European netID

#netID #rearc #iab

CBA Update August 2020

20.08.2020
Source: CBA

#betterads #update #2020

The inevitable maturation of the industry: Desktop ad blocking is past its peak

20.08.2020
Source: Digiday

#blocking #adfraud #industry

IAB EUROPE AND IAB TECH LAB PARTNER ON PRIVACY INITIATIVE

07.08.2020
Source: Research Live

#iabeurope #techlab #privacy

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

06.08.2020
Source: IAB Europe

#iabeurope #privacylab #techlab

Preparing For Life Without Mid-Roll

05.08.2020
Source: AdExchanger

#midroll #adtech #publishing

IAB Tech Lab Increases Investment and Presence in Europe

09.06.2020
Source: PR Newswire

#iabtechlab #investment #europe

Google Chrome to block ads that drain your battery and gobble network data

15.05.2020
Source: cnet

#google #adblocking #network

Chrome will start blocking resource-heavy ads in August

14.05.2020
Source: Venturebeat

#chrome #blocking #advertising

UK AD Fraud Analysis Demonstrates Success of Coordinated Industry Anti-Fraud Programmes

10.05.2020
Source: PR Newswire

#adfraud #antifraud #uk

Google Chrome to block ads that drain your battery and gobble network data

15.05.2020
Source: cnet

#google #adblocking #network

Preparing For Life Without Mid-Roll

05.08.2020
Source: AdExchanger

#midroll #adtech #publishing

IAB Tech Lab Increases Investment and Presence in Europe

09.06.2020
Source: PR Newswire

#iabtechlab #investment #europe

A glimpse of the internet of the future: For a fee, Spiegel offers anti-tracking browsing

19.02.2020
Source: Digiday

#publishing #spiegel #antitracking

Oliver von Wersch, founder of vonwerschpartner on GDPR, consent and digital media

17.02.2020
Source: Innovators Summit

#gdpr #consent #digitalmedia

Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

06.02.2020
Source: IAB Europe

#iabeurope #cba #videostandard

Chrome’s ad blocker will expand to video on August 5

05.02.2020
Source: Venturebeat

#chrome #advertising #blocking

Coalition for Better Ads ogłasza standardy dotyczące krótkich reklam wideo online

05.02.2020
Source: marketingprzykawie

#cba #standards #onlinevideo

Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

05.02.2020
Source: Better Ads

#cba #standard #video

Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

03.02.2020
Source: Digiday

#beyondtargeting #thirdpartycookie #digital

Advertisers, it’s time to take a stand

03.12.2019
Source: campaignlive

#advertiser #cookies #publishing

Tesco and McDonald’s first advertisers to sign up to IAB Gold Standard

02.12.2019
Source: The Drum

#advertiser #iab #standard

How Burda increased ad revenue by cutting ad clutter

01.10.2019
Source: Digiday

#burda #revenue #cutting

Adoption of Better Ads Standards Continues to Grow, Benefitting Consumers and Industry

30.09.2019
Source: Better Ads

#betterads #standard #consumer

It’s Time to Start Talking—Not Blocking—Common Ad Standards

22.09.2019
Source: Adweek

#adtech #adstandards

German publishers wrestle with Firefox’s latest anti-tracking changes

15.09.2019
Source: Digiday

#publisher #firefox #antitracking

Facebook funds 12 more Watch shows in Europe

06.09.2019
Source: Digiday

#Facebook #watch #europe

In Germany, questions hang on the impact of Facebook’s latest news initiative

09.07.2019
Source: Digiday

#newsinitiative #facebook #impact

Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers

18.06.2019
Source: Brand Safety Institute

#brandsafety #certification #adtech

Brand Safety Institute Launches New Certification Program

18.06.2019
Source: mediapost

#brandsafety #certification #program

Brand safety initiatives take center stage at Cannes

18.06.2019
Source: The Drum

#brandsafety #cannes

Microsoft Edge browser will block intrusive ads

13.06.2019
Source: cnet

#microsoftedge #intrusive #advertising

Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

28.05.2019
Source: Digiday

#publishing #gafa

Oliver von Wersch appointed to the Brand Safety Institute Advisory Board

23.05.2019
Source: Brand Safety Institute

#brandsafety #advisoryboard

In EU copyright battle, Google challenges the will of regulators

11.02.2019
Source: Digiday

#regulation #europe #google

Coalition For Better Ads Aims To Roll Out Standards Worldwide

09.01.2019
Source: mediapost

#cba #standard #worldwide

Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum

20.12.2018
Source: PR Newswire

#brandsafety #curriculum #adtech

We’re giving them a harder time: Axel Springer tries to turn up heat on Facebook

02.10.2018
Source: Digiday

#axelspringer #facebook #publishing

Coalition for Better Ads Expands Global Operations to Support Increasing Engagement

24.07.2018
Source: Better Ads

#betterads #engagement

Mobile ad blocking is becoming a bigger threat

22.07.2018
Source: Digiday

#mobilead #blocking #brandsafety

Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe

02.07.2018
Source: Digiday

#facebook #publisher #europe

Google’s GDPR approach raises publisher concerns

16.04.2018
Source: Digiday

#google #gdpr #publisher

Privacy, the EU and the future of publishers

13.04.2018
Source: fipp

#privacy #future #publishing

Europe’s General Data Protection Regulation is coming May 25. How have news publishers prepared?

03.03.2018
Source: niemanlab

#dataprotection #regulation #publisher

German publishers are concerned the EU’s ePrivacy Regulation is putting their digital advertising revenue at risk, study finds

01.02.2018
Source: journalism

#publisher #eprivacy #advertising

THE GDPR IMPACT: With ePrivacy looming, German publishers scramble to get users logged in

30.01.2018
Source: Digiday

#gdpr #impact #publisher

ePrivacy: A loss of more than 30 percent in digital advertising sales for journalistic media

29.01.2018
Source: VDZ

#dataprotection #eprivacy #advertising

Why German publishers aren’t worried about the GDPR

01.12.2017
Source: Digiday

#gdpr #publishing #germany

German members of Coalition for Better Ads demand more control for European rollout

27.10.2017
Source: Digiday

#cba #control #advertising

We are not going to give up’: German publishers continue war with ad blockers

19.09.2017
Source: Digiday

#adblocking #publisher #germany

With an eye on the duopoly, German broadcasters create a unified consumer login

07.08.2017
Source: Digiday

#broadcaster #login #duopoly

Ad blocking is now a chronic but manageable condition

16.02.2017
Source: Digiday

#adblocking #condition #publishing